With nearly half of Americans suffering from a chronic health condition that can be better managed with food, Fay is on a mission to elevate the role that food plays in helping us live a better life.
The product 🛠
We've built a platform where tens of thousands of people have met with board-certified dietitians to improve their lives through nutrition and lifestyle change — with insurance companies covering the cost. Dietitians are thrilled to have their own private practice that handles everything from insurance to client sourcing so they can focus on their clients, achieve financial freedom, and have agency over their work-life balance. Clients love getting convenient and personalized 1-on-1 care at little to no cost. Insurance companies love us too because we help their members get healthier and lower their healthcare costs.
As of Jan 2025 we are the fastest growing company in the wellness space and have the best cash burn to growth metrics since early Airbnb, Stripe, and WhatsApp. Those aren’t our words — that’s according to our lead investors at General Catalyst, 1984, Forerunner, and Goldman Sachs. Between our seed round in 2022 and the Series B this year, we’ve raised $75M in funding to date.
The vision 👁️
We like to say we are only in our first inning. Just as Amazon started by selling books online, we plan to do much much more than just insurance-covered nutrition counseling. We’re working on special secret projects that include AI, e-commerce, and food delivery — all so we can be there for our users for every decision that impacts their health.