Playable was founded in 2017 with the purchase of the foundation patents for adding video content to email.
Video is the most engaging type of content. Email is the marketing channel that delivers the highest ROI. But video and email have never played well together, allowing social channels to overtake email in user experience.
Playable has solved this problem. We’ve built our Video Email SaaS product, and now any marketer can add video to their email campaigns. Video that plays automatically in the inbox.
Our customers increase their video views, get more clicks, and sell more stuff.
Our addressable market is very big: 100 billion permission-based emails are sent every day. USD 270 billion is spent on video marketing each year.