Sr. Global Partner Demand Program Manager
At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.
We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!
About The Role
Cloudflare is looking for a Senior Manager, Global Partner Demand Programs — a vibrant, inventive, and data-driven individual adept at crafting scalable partner-focused demand generation campaigns. Someone with a proven talent for building nurturing programs, maximizing partner campaign engagement, and consistently generating new partner-sourced pipelines.
You will own the demand generation program strategy and execution for the Cloudflare Partner ecosystem globally, working closely with our Campaigns and Regional Field Marketing teams to leverage best-performing campaigns and optimize them for partner pipeline delivery. You will conceive, launch, manage, and optimize demand generation programs for partner business acceleration that span a variety of online channels – display, retargeting, email, direct mail, social, webinars, content syndication, to name a few. You have a natural inclination to measure the effectiveness of marketing activities, strong project management skills, and the ability to think strategically and orchestrate many moving parts.
- Develop and execute a strategy for thru-channel marketing programs, including repeatable partner marketing programs, including social, email and webcast campaigns leveraging our marketing partner automation portal to achieve Cloudflare's partner-sourced pipeline and revenue objectives.
- Design co-brandable partner to-go campaigns and downloadable assets across multiple channels (email, display, paid social, webinars, etc.)
- Construct a sponsorship strategy and framework designed to amplify reach, foster participation, and ensure the inclusion of our partners in Cloudflare-driven events and activities, i.e., Cloudflare TV.
- Act as a point person between marketing and our partner team to drive demand generation program awareness and activation.
- Build effective reports to track partner campaign activation, performance, and ROI
- Develop a framework and content to scale through partner email nurture programs to help partners push qualified leads further down the funnel for conversion.
- Work with cross-functional team members (Field Marketing, Partner Sales, Design, MarTech, Product Marketing, etc.) to support orchestrating high-impact integrated online marketing campaigns.
- Minimum 5 years of proven experience in B2B marketing (enterprise software, SaaS, Security, etc.)
- Minimum 3 years hands-on experience building through-partner campaigns with demonstrated strong partner-sourced pipeline delivery
- Deep understanding of different partner types and their routes to revenue
- Good understanding of account based marketing and all digital marketing channels
- Familiarity with Salesforce, Marketo, HubSpot, Eloqua (or other marketing automation tools)
- In this highly visible role, you must be comfortable with reporting and communicating campaign efforts and impact across the organization
- Analytically inclined, exceptional organizational skills, with rigorous attention to detail
- Ability to work effectively, influence managing a wide set of stakeholders in a fast-paced and ever-changing environment with tight deadlines
- Excellent written and stellar presentation skills
- Extreme curiosity.
- Familiar with channel marketing technology and platforms, including Through Channel Marketing Automation (TCMA) and partner portals
- Prior demand generation experience in a high growth company in the SaaS, security, or network space, combined with knowledge of how the Internet works is a plus.
Compensation may be adjusted depending on work location.
- For Colorado-based hires: Estimated annual salary of $ 139,000 - $ 169,000 .
- For New York City, Washington, and California (excluding Bay Area) based hires: Estimated annual salary of $ 142,000 - $ 174,000
- For Bay Area-based hires: Estimated annual salary of $ 149,000 - $ 183,000
This role is eligible to participate in Cloudflare’s equity plan.
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits
- Medical/Rx Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
- Short and Long Term Disability Insurance
- Life & Accident Insurance
- 401(k) Retirement Savings Plan
- Employee Stock Participation Plan
- Flexible paid time off covering vacation and sick leave
- Leave programs, including parental, pregnancy health, medical, and bereavement leave
What Makes Cloudflare Special?
We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
Project Galileo : We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.
Athenian Project : We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.
Path Forward Partnership : Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one.