Director of Customer and Partner Marketing

Allbound

Atlanta, GA, USA Remote

Full time

Partner Marketing / Management

Jun 21

Allbound is looking for a Director of Customer and Partner Marketing

In this role, you will collaborate closely with sales, customer success, and marketing counterparts to design and deploy programs and campaigns that engage, retain, and delight our customers, building strong relationships at all levels including executives, while driving bottom-line growth. This is truly a unique role as this person will have channel management experience in order to interact with our customers who specialize in the channel.

You are responsible for creating a deep connection with customers, driving customer engagement, faster time-to-value, increased loyalty, adoption and advocacy to support net retention goals. You’ll partner across marketing, sales, customer success, and product teams to define and operationalize the customer journey in alignment with customer and business outcomes. This role is part of our Marketing team and will report directly to the VP of Marketing and will also work hand-in-hand with our VP of Customer Experience and the rest of the Customer Experience team.

Who You Are

  • Have had experience managing a channel and/or partnership program
  • An expert-level knowledge of B2B marketing, B2B SaaS sales cycles, and Customer Marketing best practices
  • Buyer and customer focused: an ability to understand buyer needs and develop appropriate messaging and tactics to support account and buyer objectives and translate the value of Allbound
  • Data-driven approach to impact customer upsells, retention, and growth
  • Execution of customer programs across many different teams
  • Excellent interpersonal skills, with the ability to communicate efficiently with customers
  • Able to interpret data and insights in order to develop and share customer insights to guide messaging and strategy
  • Ability to deliver results under pressure, work independently, and take ownership of assigned tasks

Projects You’ll Work On

  • Building relationships with our customers, putting them at the center of our marketing strategy to highlight transformative stories that drive loyalty, community, inspiration and impact
  • You’ll find ways to create and manage customer events, communicate the importance of partner programs, and influence the importance of the channel
  • Open a two-way line of communication between current clients, industry experts, and the business to create real connections, develop customer loyalty, learn about customer problems, and better serve consumers with tailored products and services
  • Create and measure effectiveness of campaigns to build customer advocacy and generate upsells & renewals
  • Build and maintain Allbound’s community -- both online and offline -- and public perception. Engage audiences on a variety of outlets including online forums, social media platforms, Slack, in-person groups, and more to reach all audiences where they are
  • Communicate with department executives with valuable customer input. Bring other members of the organization the direct feedback, experience and testimonials of happy customers
  • You’ll find creative ways to partner with customers through reference activities, customer stories, sales collateral, press events, and importantly, advocacy
  • Gather information regarding product release announcements for monthly newsletter, inspiration series
  • Create and deploy strategic customer programs and campaigns to achieve pipeline and renewal goals and measuring the effectiveness of those campaigns
  • Drive customer retention with insightful educational content that engages customers throughout the advocate journey
  • Demonstrate appreciation for customers with the development and execution of the customer gifting programs
  • Assist in the case study process by identifying accounts/ customers that are having success with Allbound while working collaboratively with marketing to help gather and assimilate the content and results from the customer
  • Help celebrate the accomplishments of our customers and partners through an award program showcasing through case studies and blogs
  • Manage customer references list that align to sales, product growth, and key marketing initiatives
  • Create and manage Customer Advisory Board for the Product and Marketing teams
  • Assist with programs to grow reviews on review sites to promote awards in leadership categories

Experience

  • 5+ years of Channel/Partnership and Marketing experience in a SaaS Environment
  • Must have partnership/channel experience
  • Must have worked for a SaaS company, ideally in a start-up environment
  • Experience executing in the development of programs
  • Strong attention to detail with the ability to move fast and be responsive to changing business needs
  • Confident in presenting metrics to key stakeholders
  • Strong writing, presentation creation, and public speaking skills
  • Organized self-starter with ability to work independently and in a team environment
  • Familiar in Salesforce and HubSpot Marketing Automation
  • Bachelors’ degree from an accredited university


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