Partner Channel Manager - EMEA


Europe (major cities for ease of travel) Remote only

Full time

Partner Sales / Individual Contributor

Jun 22

We are Appfire, the largest global provider of award-winning Atlassian apps! Our portfolio of trusted product brands includes more than 100 purpose-built apps loved by thousands of teams and millions of users worldwide.

Amplified by our partnership and strategic investment from private equity powerhouse Silversmith Capital Partners, a recent surge of marquee brand acquisitions, and an additional $100M investment from TA Associates, Appfire is uniquely poised to accelerate our leadership position within the billion-dollar Atlassian app market.

Come be a part of our Appfire family for this amazing journey! Learn more at

Have you managed a channel business before and want to do it at a hyper-growth company and in a non-sales business model? You could be a part of the team driving Appfire’s European business through our Partner channel. 

We have a wealth of amazing partners already, but we’re adding to the team of dynamic personalities who help develop, foster, and deepen the relationships and collaborative mechanisms with our top partners through programs, enablement, consistent communication, and serving as a brand ambassador for the growing portfolio of Appfire technologies. 

We are looking for an outstanding communicator who understands the global channel business and understands how to grow and manage a book of business in a region. Engaging and enabling partners is one of the main responsibilities, as is the ability to drive marketing and sales activities with your partners to increase brand awareness and Appfire product inclusion and adoption in partner projects.

This is an individual contributor role reporting to the SVP of Global Channel and Field Operations and is part of a global organization, tasked with building a channel that delivers valuable services to our customers.

About the team:

You will work closely with the partner program, enablement, marketing, and product teams to develop and deliver programs that suit our partners' needs and represent Appfire in the field. 

What You'll Do:

  • Accelerate and grow partners, focusing on our top tier of system integrators
  • Grow the presence and share of Appfire technologies in solution partners, corporate resellers, and larger system integrators 
  • Demonstrate the business opportunity, sell “Appfire” and our solutions offerings
  • Attend field marketing events and trade shows
  • Present/speak to partners and groups at internal and external events
  • Be an internal advocate for your partners, and an external advocate for Appfire

About You:

  • You are based in a major European city with easy access to international travel hubs. 
  • You are a fluent English speaker, but are comfortable communicating across multiple languages and cultures, even if not fluent.
  • You have 3+ years direct experience operating in a partner/channel/alliance business model, with a deep understanding of both the challenges and opportunities of an indirect selling motion.
  • You are a highly motivated person with a background in the software industry and may have also worked in consultancy/services organizations
  • You understand the complexities of working with small and large partners, each with its own culture, challenges, and opportunities.
  • You have worked with enterprise accounts but you're also an all-rounder who can actively contribute to local marketing and community activities.

Why a Career at Appfire?

Appfire is a global company of awesome humans working to help teams all over the world. We believe that bold ideas light the way for builders - just like us! Our culture embraces YOUR unique skills, while providing a collaborative, diverse environment that thrives on change and growth for the entire Appfire family! At Appfire, innovators are wanted!

Appfire is proud to be an Equal Opportunity Employer and we prohibit discrimination or harassment of any kind. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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